Using Stereotypical Images of Homelessness to Raise Money

By | Mar 30, 2015

744459_origA recent study in England concluded that images, which stereotype homelessness, are far more effective in raising charity funds than depictions of actual people who are homeless. In other words, if you run a charity that addresses homelessness and want to raise money—use a picture of an older man, alone on the streets, bearded, and looking bedraggled.

 

However, this is an inaccurate portrayal of homelessness. Families just a paycheck away from losing their homes, as well as young veterans traumatized by war, represent an increasing sector of the population who are experiencing homelessness.

Years ago, fresh out of college, I worked for a small homeless agency. This nonprofit had also hired a fundraising consultant to help them raise much needed financial resources; it was the only way this modest agency was going to stay solvent. Read More »

Ending the Cycle of Homelessness


It seems to me that if average American wages are not high enough to pay for the average rent—in the long run, all of our efforts to house those who are currently homeless will not end homelessness. We will simply be treading water.

The Future of Homelessness: Post-Housing First

By | Mar 16, 2015 | Comments Off

We used to think self-sufficiency was getting people a job and back on their feet. Today, self-sufficiency is connecting people to community who will continue to support them for the rest of their lives.

By | Mar 2, 2015
This piece is not about supporting homeless shelter programs over permanent supportive housing.
By | Feb 17, 2015
Years ago, I was part of a small group of leaders who toured the notorious Los Angeles Men’s Central Jail, which was home to 19,000 inmates last year.
By | Feb 9, 2015
Four years ago, I wrote a piece on this country’s bi-annual homeless count, entitled, “Are Homeless Counts Like Counting Sheep?” I have reposted the article below.
By | Feb 3, 2015
I met Sherial in the spring of 2012.
By | Jan 26, 2015
Income inequality is all the talk.
By | Jan 20, 2015
In the United States, the gap between those holding the most wealth and the extremely poor is an issue that is quickly coming to the forefront of the political scene.